Alf the Label: Alf the Label
Sophie, the founder of Alf the Label, was unable to find a baby bag that was both stylish and functional. This led her to design her own, and in 2016 she launched Alf the Label, named after her grandfather Alf.
Since then, the product range has expanded from Western Australia, and is now available internationally, with a collection in SoHo, NY. In addition, Alf the Label is the first parenting brand to showcase at New York Fashion Week. They specialise in creating timeless, functional pieces made from exceptional materials that are suitable for everyone.
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SaleVendor:ALF THE LABELLuxe Petite Pouch
Regular price $79.96 AUDRegular priceUnit price per$99.95 AUDSale price $79.96 AUDSale -
SaleVendor:ALF THE LABELLuxe Medium Pouch
Regular price $103.96 AUDRegular priceUnit price per$129.95 AUDSale price $103.96 AUDSale -
SaleVendor:ALF THE LABELGrande Gold Carabiner
Regular price $39.96 AUDRegular priceUnit price per$49.95 AUDSale price $39.96 AUDSale -
SaleVendor:ALF THE LABELLuxe Pram Straps
Regular price $27.96 AUDRegular priceUnit price per$34.95 AUDSale price $27.96 AUDSale -
SaleVendor:ALF THE LABELBaby Change Mat
Regular price $23.96 AUDRegular priceUnit price per$29.95 AUDSale price $23.96 AUDSale -
SaleVendor:ALF THE LABELLuxe Ottie
Regular price $351.96 AUDRegular priceUnit price per$439.95 AUDSale price $351.96 AUDSale -
SaleVendor:ALF THE LABELLuxe Sophie Saddle
Regular price $295.96 AUDRegular priceUnit price per$369.95 AUDSale price $295.96 AUDSale
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