BRAND IN FOCUS

Ilouity

Based in Stockholm, Sweden, Ilouity was founded by two mothers who realised that finding proper jeans to wear during and after their pregnancies turned out to be an impossible task.

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Brand In Focus Ilouity - Maternity DenimBrand In Focus Ilouity - Maternity Denim
Ilouity

Meet The Founders

The two founders Fanny Herngren Rosén and Asli Tunhammar became close friends during their coinciding maternity leaves and together, they realized that finding proper jeans to wear during and after their pregnancies turned out to be an impossible task.

Both being denim lovers, the options available on the maternity wear market simply didn’t hold up. Believing that no women should lower their standards because of motherhood, they set out to create their own.

Inspired by their two daughters Ilse and Milou, Ilouity was founded.

Ilouity Founders Fanny & Asli
Vogue Australia, 16 stylish brands to wear while pregnant and well beyond

Why We Love Ilouity

Pregnant women often struggle to find stylish, comfortable denim and clothing. After scouring the world for the best maternity wear, we are thrilled to exclusively offer Ilouity, a brand that perfectly combines

We couldn't be happier to feature this amazing brand in our collection.

As seen in @goop @britishvogue @voguespain @voguegermany @voguescandinavia @vogueaustralia

Styled In Ilouity

STYLE ICONS

@KIMSOFIAEMILIA in Ilouity

@kimsofiaemilia

Straight - Faded Black

@babba in Ilouity

@BABBA

Flare - Washed Blue

@emelieolson in Ilouity

@emelieolson

Wide Leg - Pitch Black

Denim In The Details

Ilouity know that the right wash, fit and feel is all about obsessive attention to detail. Ilouity works closely with expert manufacturers in Turkey, with a heavyweight blend of cotton, rayon and elastane that offers the comfort and support required for mothers-to-be— but with the look and feel of premium denim.

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Image By Ilouity - Maternity Denim

Find The Perfect Fit

Ilouity Flare Maternity Denim Washed Blue

Ilouity

Flare - Length 32, Washed Blue

$250.00
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Ilouity Flare Maternity Denim White

Ilouity

Flare - Length 32, White

$250.00
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Ilouity Flare Maternity Denim Washed Black

Ilouity

Flare - Length 32, Faded Black

$250.00
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Ilouity Straight Maternity Denim Washed Blue

Ilouity

Straight - Length 32, Washed Blue

$250.00
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Ilouity Straight Maternity Denim Washed Black

Ilouity

Straight - Length 32, Faded Black

$250.00
SHOP
Ilouity Maternity Tank

The Nursing Tank

The Ribbed Nursing Tank is a staple top for an easy and elegant forth trimester look. Made with a buttery soft organic-cotton Jersey blend fabric and breastfeeding-friendly features that are otherwise subtle and elegant.

Ilouity Maternity Tank White

Ilouity

Ribbed Nursing Tank, White

$115.00
Ilouity Maternity Tank Black

Ilouity

Ribbed Nursing Tank, Black

$115.00
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