Alf the Label

Sophie, the founder of Alf the Label, was unable to find a baby bag that was both stylish and functional. This led her to design her own, and in 2016 she launched Alf the Label, named after her grandfather Alf.

Since then, the product range has expanded from Western Australia, and is now available internationally, with a collection in SoHo, NY. In addition, Alf the Label is the first parenting brand to showcase at New York Fashion Week. They specialise in creating timeless, functional pieces made from exceptional materials that are suitable for everyone.

  • ALF THE LABEL - Luxe Petite Pouch
    ALF THE LABEL

    Luxe Petite Pouch

    $99.95 AUD
    $99.95 AUD
  • ALF THE LABEL - Luxe Medium Pouch
    ALF THE LABEL

    Luxe Medium Pouch

    $129.95 AUD
    $129.95 AUD
  • ALF THE LABEL - Grande Gold Carabiner
    ALF THE LABEL

    Grande Gold Carabiner

    $49.95 AUD
    $49.95 AUD
  • ALF THE LABEL - Luxe Knot Keyring
    ALF THE LABEL

    Luxe Knot Keyring

    $49.95 AUD
    $49.95 AUD
  • ALF THE LABEL - Petite Gold Carabiner
    ALF THE LABEL

    Petite Gold Carabiner

    $39.95 AUD
    $39.95 AUD
  • ALF THE LABEL - Eliza Caddy
    ALF THE LABEL

    Eliza Caddy

    $149.95 AUD
    $149.95 AUD
  • ALF THE LABEL - Ted Tote
    ALF THE LABEL

    Ted Tote

    $269.95 AUD
    $269.95 AUD
  • ALF THE LABEL - Luxe Muriel
    ALF THE LABEL

    Luxe Muriel

    $369.95 AUD
    $369.95 AUD
  • ALF THE LABEL - Vegan Ari
    ALF THE LABEL

    Vegan Ari

    $299.95 AUD
    $299.95 AUD
  • ALF THE LABEL - Luca Backpack
    ALF THE LABEL

    Luca Backpack

    $269.95 AUD
    $269.95 AUD
  • ALF THE LABEL - Luxe Ari
    ALF THE LABEL

    Luxe Ari

    $449.95 AUD
    $449.95 AUD

The bimbi benefits

  • Refined

    Enjoy only the very best childrenswear and parenting essentials backed by excellence in customer service.

  • Conscious

    A commitment to the highest possible standards in product quality and sustainability make choosing ethical practices effortless.

  • Knowledge

    The most trusted and reliable source of expert, inspirational content to support your parenting journey at every stage. A trusted community of support and expert content to guide you through the parenting journey.