“Whittaker and Friends was created in 2022 after founder Crystal, devastatingly lost her beloved daughter Whittaker who was stillborn at 40 weeks. Through her own pain and deep grief, she has designed an original collection of baby loss keepsakes for parents to be able to honour and acknowledge their precious baby and the difficult journey of life after loss“

  • Refined

    Enjoy only the very best childrenswear and parenting essentials backed by excellence in customer service.

  • Conscious

    A commitment to the highest possible standards in product quality and sustainability make choosing ethical practices effortless.

  • Knowledge

    The most trusted and reliable source of expert, inspirational content to support your parenting journey at every stage. A trusted community of support and expert content to guide you through the parenting journey.