Living Nature: Living Nature

Living Nature is Keycraft's premium range of animal soft toys. A global brand created in 1974, they take inspiration from animals all over the world to bring these realistic and loveable characters to life. Made with soft-touch fabrics and beautiful craftsmanship, Living Nature toys stand the test of time with their enduring quality and appeal.

They are proud that Living Nature helps children learn more about the many wonderous animal species we share our planet with, igniting young imaginations. To protect the animals we love, we also need to protect where they live, so they make their toys more sustainable by using recycled plastic filling wherever they can. This comes from used drinks bottles and food containers that might otherwise end up in landfill or our oceans, meaning the choice of materials has a positive impact on our planet!